Real people.
Practical AI.
Grassroots AI Consulting is built on hands-on business experience and real AI capability — not buzzwords. We help small businesses cut through the noise and get results.
Two people.
One clear goal.
David and Dylan bring different backgrounds to the same mission — making AI genuinely useful for small businesses. Grassroots AI Consulting is led by David and Dylan Shaw, combining hands-on business experience with modern AI capability. Together they've spent years helping real businesses solve real problems — without overcomplicating it.
15 years across retail, management, and technology sales, plus a year of dedicated hands-on AI use across real business applications. David understands what a business actually needs and knows how to apply AI to make it happen — practically and without overcomplicating it.
10 years in visual effects for film and television, plus 4 years applying AI tools both professionally and personally — pushing them further than most. Dylan's creative background means he can take AI output beyond the standard and into something that genuinely stands out for your business.
Simple process.
Real outcomes.
We work with small businesses, teams modernising their operations, and leaders who want AI results without the complexity.
Practical packs.
No complexity.
Every engagement follows the same clear approach — understand your business, build something tailored, hand it over ready to use.
Understand Your Business
A short consult to learn your goals, your audience, and where the biggest opportunities are. No jargon, no long intake forms.
Build a Tailored Pack
We build your AI pack across 2–3 focus areas — social media, website, brand, reviews, or email — using the best tools for the job.
Hand It Over Ready to Use
You receive ready-to-use copy, templates, prompts, and recommendations. We walk you through it so nothing sits in a folder unused.
The best tools.
Applied correctly.
We use a curated set of AI platforms to build your pack. Claude is our primary tool — the others are brought in where they add the most value.
Our main AI. Used across writing, planning, analysis, and pack delivery. Claude's reasoning and plain-English outputs make it the best fit for small business work.
Used for content drafting, messaging refinement, and creative copy. One of the most recognised AI tools available — familiar to most clients.
Helps turn business information into clear ideas, checklists, and action plans. Particularly strong for structured "next steps" output.
Creates high-quality image concepts for seasonal promos, campaign themes, and visual direction. Strong inspiration for design without a studio budget.
Turns ideas into polished, on-brand graphics. Used to produce final social posts, flyers, and promo tiles in the right sizes — ready to post or print.
Creates professional voiceovers from text — for reels, short ads, or promo content. Clean narration without needing a studio or voice talent.
Research tool that finds current information with sources. Used to pull competitor insights, seasonal trends, and industry-specific ideas backed by real data.
Converts consult recordings into clean notes, summaries, and action items. Keeps everything from our sessions clear and reusable.
Ready to see
what's possible?
Book a free 30-minute consult. No pressure, no commitment — just a clear conversation about your business.